Our basic

Products Brands

Six are the global brand under which we manufacture our products.

  • Sweet Plus

    „Sweet Plus+“ is the brand under which we sell our sweet products – biscuits, wafers, sponge cakes, chocolates, candies, etc. Created in 2002 after just a few changes in its appearance, in 2006 today’s logo is born. The “Sweet Plus+” brand is sold all over the world today with the warranty of great and consistent quality of the product.

  • Crystal

    The CRYSTAL brand is the successor of the history and traditions of the sugar production company founded in 1912 in PLOVDIV. Chocolates, hard candies, biscuits, waffles, Turkish delight have been produced for decades by the Sugar Factory in Plovdiv. The brands Amphora, Surprise, Tea, Ordinary Biscuits, Trimontium, Maritsa, The Ball - Crystal are emblematic and are a sweet part of the childhood of generations of Bulgarians. From 2022 the CRYSTAL brand is part of the big family of ZIV EOOD.

  • SaLza

    Since all things in life are either sweet or salty, we’ve developed a special brand “SaLza” under which we sell all our salty products. You can find salty biscuits, grissini, bread snacks, rusks and many more. Many of these products are without any analogue in the market which makes them quite unique. With natural spices and tastes, Himalayan salt and seeds, there’s no possibility to resist such a temptation.

  • 22 Carats

    "22 Carats" is the newest brand in the portfolio of "ZIV" Ltd., but not on the market. "22 Carats" croissants have been known to Bulgarian consumers since way back in 1995, when the first croissants with this brand were launched on the market. Some say the French make the best croissants? These are people who haven't tried ours.

  • Zido

    „Zido Whole Food” is our baby. The youngest of our brands, responding to the vision and taste preferences of the modern customers. The first products from the „Zido Whole Food” series are born in 2015 and are focused entirely on minimally processed food – wholegrain flours and seeds, fats, sea salt, brown sugar, dried fruit and raw nuts. Series are inspired on the drive for unity between traditionally used for centuries ingredients and modern, well balanced trends in food. Zido – Naturally yours. See more at

  • ot Mazzetto

    It’s a coincidence that in Italian Mazzetto means “bouquet”. But it’s not a coincidence that in our maze of endless fruits, you can find the full specter of tastes, captured for you to enjoy through the whole year. Under this brand we offer quality drinks with pieces natural fruits, as well as fruit syrups. We produce our drinks WHITOUT any colourants, flavourings, preservatives, only in glass bottles that don’t change the taste of the contents. See more at